About us

We are passionate about people and organizations growing in a sustainable way

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Our Story
Self Leaders journey started in 2009, inspired by the belief that everyone can be a leader.

Over a decade ago, our founders, former McKinsey consultants Dick and Dominic von Martens and behaviorist Jan Artem Henriksson, reflected on the lack of education in self-leadership at the Swedish universities. They believed that students and graduates lacked the necessary knowledge and tools to lead themselves and make holistic and sustainable decisions in their careers.

This resulted in initiating the 881 Self-Leadership courses at the Stockholm School of Economics, together with the alumni and founder of ValuesOnline, Jan Harald Mattson, which eventually spread to other educational institutions such as KTH Royal Institute of Technology and Harvard University.
Our values
Be yourself, lead yourself
Starting with ourselves, we strive to be authentic and to cherish each other’s uniqueness as well as what unites us as humans. We trust in every individual’s ability to lead themselves by owning their areas of development and action, based on their values and strengths towards our shared direction and growth.
Contribute to our shared journey
We're on this journey together. By holding each other accountable and providing support with a willingness to find solutions, we create great value and achieve our goals. We do so with openness, empathy, and trust at the very core. We keep our team and clients in mind, as well as our entire planet.
Seek perspectives and make decisions
We listen actively and dare to seek out new perspectives, make decisions, and act. We have the mandate and responsibility to seek input, both internal and external. In order to navigate this VUCA world, we also dare to make decisions with less-than-perfect information and without awaiting a consensus. We stay curious to seek opportunities yet remain committed to making an impact.
Fail fast, learn together and have fun
We aim to always reach the learning zone, and we know that this takes collective and continuous effort. In order to do this as self-leaders, we relentlessly work on our own “growth mindset” as well as contribute to a supportive culture that allows risk-taking, constructive feedback, and speaking up. We dare to learn from mistakes and hopefully do it with smiles on our faces 🙂
Our team
Dominic Von Martens
Founder & Head of SelfLED
Driving program in org. with 25,000+ employees. Former strategy consultant at McKinsey & Co. Dual MSc. in Management and Computer Science.
Read more about Dominic
Malin Rapp
Speaker of the Year 2023 & 2025 | Cultural Strategist | Leadership Developer
Speakers at Harvard, Spotify and Ericsson. Background in neuroscience and psychology. World champion in snowkiting.
Read more about Malin
Dick Von Martens
Founder & Head of Customer Development
Cultural strategist working with multinational companies such as H&M, Swedbank and SF Studios. Former management consultant at McKinsey & Co. Master of Science in Management at the School of Economics.
Read more about Dick
Teresa Acuña Lopez
Cultural Strategist | Lead Developer | Facilitator | Lecturer
With a strong focus on transforming strategies into tangible results, Teresa has for over 10 years helped leaders and organizations create lasting change around the world.
Read more about Teresa
Alexandre Dryselius
Lead Developer | Senior Facilitator | Agile coach
Experience in facilitating and lecturing for groups of up to 300 people. Presenter at TEDxKTH. Master of Science in Industrial Engineering and Management.
Read more about Alexander
Simon Cabrera Ebers
Lead Developer | Senior Facilitator
Experienced leadership developers who, among other things, help companies and organizations create an inclusive culture that makes people grow in a common direction.
Read more about Simón
Pierre Oehgren
Senior Lead Developer | Senior Facilitator | Lecturer
Over 20 years of experience in change management and management team development. Passionate about making the complex understandable and creating sustainable development.
Read more about Pierre
Petra Brohal
Senior Leadership Developer | Senior Facilitator | Cultural Strategist | Lecturer
Leadership developer with over ten years of experience supporting managers and teams. Combines behavioral science with practical experience to create real change.
Read more about Petra
Jan Artem Henriksson
Grundare & Head of Thoughts leaders summits
Builds strong customer relationships and drives our development forward. Experienced entrepreneur and coach with background in health, communication and sales.
Learn more about Jan
Nassim Mehran
Lead Developer & Facilitator
Sociologist, entrepreneur and certified coach with over ten years of experience in recruitment, coaching, self-leadership and events. Has a degree in Behavioral Science.
Read more about Nassim

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